The ranking of your website within a search engine is the result of search engine optimization (SEO). When you optimize your site, you’re making your webpage more relevant within search engines like Google, Yahoo, or Bing. This is essential to increasing the traffic driven to your website and obtaining more views.
In this post, we want to focus on on-page SEO, which is what’s going to help you rank higher and earn more relevant traffic. This practice focuses on both the content and HTML source code that can be optimized on your page. It’s different from off-site SEO, which deals with links and other external signals.
With on-site SEO, you will need to focus more on the pages, tags, titles, content, and structure of your website to be sure they’re optimized to your target keywords. You can use SEO audit tools to measure the overall content on your site; however, here are 5 ways you can enhance your site by using on-page SEO:
- Title Tags
You need to start with the perfect title tag that will serve most effective for your content. This is a great SEO strategy that needs to be thought out carefully. It involves some serious keyword research and if you’re a beginner, we suggest using a keyword planning tool or SEO analyzer.
Additionally, you want to keep the title short as no one wants to read a title that’s more than 8-10 words long. You also want to include the keyword phrase within the first 12-15 characters of your title. Starting your title off with a keyword sets your site up for much more success.
- Meta Descriptions Matter
After you’ve come up with the perfect, most effective title tag, your next step is to focus on writing an engaging, relevant meta description. Basically, this is a short summary that lets the viewer know what your page is all about!
This description should be no more than 320 characters in length – yes, it’s tiny! Just like in your title, you want to include one or two keywords in your meta description.
- Don’t Forget to Optimize Your Images
This tip is one of the fastest and easiest on-site SEO tricks; however, there are many people who don’t know about the effects of doing so. Optimizing your images for on-page SEO is a great way to boost your ranking in search engine results.
Be sure that the file name of the image contains a keyword. This way, you will have some more content working for you. Targeting these keywords is essential to being on the first page of results within a search engine. The same goes for video file names as well!
- Make Your URL Relevant
Another important part to include when working on your on-page strategies, is considering the URL itself. This is the link that directs viewers to the content you’ve written. Think about incorporating keywords in your URL title by keeping them short and sweet. This will be more effective than using irrelevant letters and numbers.
- Internal Linking Goes A Long Way
Our final tip is to use internal linking within your content. Doing so can take the viewer back to relevant product pages on content on your website. Be sure you don’t use too many internal links (no more than 4-5 for a 1,000 word post).
Using too many may cause the reader to leave the page too soon instead of finishing the piece of content you spent so much time writing and creating.
Now that you know what on-page SEO is, use it to your advantage. Using these tips and tricks, you can get your site started on the right track. We also encourage you to conduct a website analysis from time to time. This product will scan your site for any possible errors or things you can fix to improve your rankings.