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CeBit Europe – 5 Examples of VR in Business

Mark Metry, Founder of VU Dream

March 23, 2017

CeBIT is a European event presenting Leading-edge technologies such as artificial intelligence, humanoid robots and applications of virtual reality shift the boundaries between humans and technologyCeBIT features over 450 Startups, 200 Speakers, and over 200,000 participants in this 5-day conference.
Ivan Mathy, is a designer of interactive environments dedicated to the development of VR technology for professionals.
Ivan Mathy VR CeBIT VU Dream
In his eyes, there were three kinds of organization:
1. Those who continued to see VR as nothing more than a fad.
2. Those who virtualized everything and anything they get their hands on.
3. Those who did it right.
“First ask yourself the question: do I really need VR for what I hope to achieve?” – Ivan
Ivan explains that businesses often tack VR onto existing projects because it’s a trendy technology. They then see that it doesn’t make their employees any more productive – and that all it offers is a bit of fun. However, 3D interaction is bringing measurable benefits to an increasing number of tasks.
Ivan has recently came out with a new virtual reality game. “Don’t Mess Up” is a Virtual Reality video game designed for the HTC Vive and the Oculus Rift Touch. Please check out the website for more.
DMU is an incredibly fun mix of wacky, fast-paced, high-intensity challenges and immersive experiences to play solo or with your friends.

Brought to you by Ivan here are 5 VR examples your business can use today.


1. Reducing Costs and Increasing Safety in Manufacturing

In manufacturing especially, people are increasingly experimenting with technologies and processes that can prove dangerous to humans. Programming a robot for such specific tasks alone isn’t worth the hassle. But VR is allowing us to experiment in the virtual realm – and a digital lever never hurt anyone. What’s more, when it comes to training, virtual reality can save serious amounts of money. Indeed, with VR, employees no longer need to practice on some special machine, but can learn their trade from anywhere.

Lowering Costs

2. Hands-On Data Processing and More Personal Communication

Big data has long since made its debut in almost every industry. Yet the more data that exists, the harder it is to analyze. According to Mathy, VR can make it easier. VR can even improve what Mathy regards as a rather “isolated” means of collaboration.

“Directly manipulating data in 3D – and not just viewing it on a 2D timeline – makes it so much simpler to interpret patterns, for example. You have to see it to believe it, but a VR conference is far better than a normal one. The ability to point at things and read body language changes everything,” – Mathy.

3. Creating Sales Experiences

VR might lead to a long-awaited boom in sales and marketing – especially today, when customers are better informed and resistant to persuasion techniques than ever before. Virtual worlds deliver new, fun, and unique experiences designed to provide the finishing touch to any sales pitch. For instance, VR allows prospective buyers to take virtual tours of houses or flats – instead of just looking at the floor plan. Meanwhile, a salesperson can instantly implement changes to the item they’re selling; the car you’re interested in is the wrong color? A flick of the wrist and red becomes green. Scenarios like this give marketers creative freedom and make sales more personalized.

4. Endless Opportunities for Medicine

VR is gradually becoming established in almost every area of medicine. Researchers are able to fold proteins by means of 3D modeling. In clinical diagnostics, volumetric display allows doctors to view the development of a tumor over time. VR can even support treatment – of certain phobias, for example. By facing their fears virtually, patients have a higher chance of overcoming them than with traditional methods. The technology has also helped manage phantom pains in missing limbs. VR goggles trick the brain into thinking that the arm or leg is still attached – and can rewire the nerves sending out the pain impulse.

Doctors Virtual Reality

5. So Much Potential Remains Untapped

The entertainment industry, art, and the military: VR can create new experiences in almost every sector. According to pioneer Ivan Mathy, its potential is primarily geared towards data processing and training. But he makes one thing clear: “Barely anyone has ample experience with virtual reality.” Developers have to take this into account in designing VR technologies and applications.


Check back on this page frequently for updates and additions.

We’ve seen a tremendous amount of disruptive change coming from the Virtual Reality Industry. It is surely certain that this kind of content will accelerate based on trends in the future.

You most likely have some other VR ideas that can change the world! Share them with us on social media!

Thank you for Reading

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