“First ask yourself the question: do I really need VR for what I hope to achieve?” – Ivan
1. Reducing Costs and Increasing Safety in Manufacturing
In manufacturing especially, people are increasingly experimenting with technologies and processes that can prove dangerous to humans. Programming a robot for such specific tasks alone isn’t worth the hassle. But VR is allowing us to experiment in the virtual realm – and a digital lever never hurt anyone. What’s more, when it comes to training, virtual reality can save serious amounts of money. Indeed, with VR, employees no longer need to practice on some special machine, but can learn their trade from anywhere.
2. Hands-On Data Processing and More Personal Communication
Big data has long since made its debut in almost every industry. Yet the more data that exists, the harder it is to analyze. According to Mathy, VR can make it easier. VR can even improve what Mathy regards as a rather “isolated” means of collaboration.
“Directly manipulating data in 3D – and not just viewing it on a 2D timeline – makes it so much simpler to interpret patterns, for example. You have to see it to believe it, but a VR conference is far better than a normal one. The ability to point at things and read body language changes everything,” – Mathy.
3. Creating Sales Experiences
VR might lead to a long-awaited boom in sales and marketing – especially today, when customers are better informed and resistant to persuasion techniques than ever before. Virtual worlds deliver new, fun, and unique experiences designed to provide the finishing touch to any sales pitch. For instance, VR allows prospective buyers to take virtual tours of houses or flats – instead of just looking at the floor plan. Meanwhile, a salesperson can instantly implement changes to the item they’re selling; the car you’re interested in is the wrong color? A flick of the wrist and red becomes green. Scenarios like this give marketers creative freedom and make sales more personalized.
4. Endless Opportunities for Medicine
VR is gradually becoming established in almost every area of medicine. Researchers are able to fold proteins by means of 3D modeling. In clinical diagnostics, volumetric display allows doctors to view the development of a tumor over time. VR can even support treatment – of certain phobias, for example. By facing their fears virtually, patients have a higher chance of overcoming them than with traditional methods. The technology has also helped manage phantom pains in missing limbs. VR goggles trick the brain into thinking that the arm or leg is still attached – and can rewire the nerves sending out the pain impulse.
5. So Much Potential Remains Untapped
The entertainment industry, art, and the military: VR can create new experiences in almost every sector. According to pioneer Ivan Mathy, its potential is primarily geared towards data processing and training. But he makes one thing clear: “Barely anyone has ample experience with virtual reality.” Developers have to take this into account in designing VR technologies and applications.
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We’ve seen a tremendous amount of disruptive change coming from the Virtual Reality Industry. It is surely certain that this kind of content will accelerate based on trends in the future.
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