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NEWS

May 4, 2017

Go Watch Alien: Covenant VR in a Theater Near You

Mark Metry, Founder of VU Dream
Regal Cinemas, a leading motion picture exhibitor owning and operating one of the largest theatre circuits in the United States, in collaboration with AMD, Alienware and FOX, today announce an exclusive virtual reality experience in select Regal Cinemas.
 
Beginning May 4th, in select Regal locations will feature Alien: Covenant In Utero virtual reality experience in 15 different cities.
 
Experience this once-in-a-lifetime gaming experience. Alien: Covenant, from director Ridley Scott and distributed by 20th Century Fox, will arrive in Regal Cinemas across the country on May 19.
 
Produced by Ridley Scott and directed by David Karlak, Alien: Covenant In Utero is a 360-degree virtual reality journey into a living nightmare that offers a terrifyingly close and personal encounter as an alien Neomorph at the time of its birth.
“The intense, action-packed nature of the Alien franchise makes it a perfect setting for virtual reality. Through our collaboration with Fox and AMD and Alienware, this innovative technology will add a whole new dynamic to the movie going experience for Alien: Covenant, and we are thrilled to offer this unique Virtual Reality experience for our Regal guests.”
– Ken Thewes, CMO at Regal Entertainment Group
Fans will be able to experience the world around them and relive the very first memories of the Neomorph in an immersive environment.
“AMD is proud to be working with our friends at Regal to bring this incredible Alien Covenant Virtual Reality Experience to cinema lobbies across the country. VR is currently the most eagerly anticipated development in immersive computing. AMD is excited to deliver the foundational technology for such premium and stunning VR experiences, engaging a broad range of consumers in a visceral and exciting way as well as enabling them to experience this truly transformational technology.”
– Raymond Dumbeck, Director, AMD.
“VR can add so much to the movie going experience and Alienware, along with AMD, is excited to add the performance and reliability that Regal and 20th Century Fox count on. The Alien franchise is right up our alley and the Alien Covenant In Utero VR experience is a great example of how VR can add something new and interesting for moviegoers at participating Regal Cinemas.”
– Chris Sutphen, director of marketing, Alienware.
Alien Covenant In Utero
The traveling event will run in select Regal Cinemas from Thursday to Sunday beginning May 4 and concluding on June 4
 
The theaters will feature several Oculus Rift demo kiosks where viewers can immerse themselves in the powerful content before or after their movie.
 
Each of the kiosks will be powered by Alienware Aurora PC’s, which are designed for virtual reality and powered by Radeon™ RX 480 graphics cards. Regal invites all guests to enjoy this free experience.
 
Tour Schedule:
  • Houston, TX, Stadium 23, 05/04/17
  • Boston, MA, Stadium 13, 05/04/17
  • Orange County, CA, Stadium 21, 05/04/17
  • Atlanta, GA, Stadium 18, 05/11/17
  • New York, NY, Stadium 13, 05/11/17
  • Los Angeles, CA, 05/11/17
  • Knoxville, TN, Stadium 18, 05/18/17
  • NY (Suburb), NY, Stadium 18, 05/18/17
  • San Francisco, CA, Stadium 20, 05/18/17
  • Chicago, IL, Stadium 14, 05/25/17
  • Philadelphia, PA, Stadium 22, 05/25/17
  • Portland, OR, Stadium 18, 05/25/17
  • Minneapolis, MN, Stadium 20, 06/01/17
  • Washington DC, Stadium 20, 06/01/17
  • Seattle, WA, Stadium 14, 06/01/17

Conclusion

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We’ve seen a tremendous amount of disruptive change coming from the Virtual Reality Industry. It is surely certain that this kind of content will accelerate based on trends in the future.

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