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November 25, 2017

This VR Startup in Asia Solved Eye Fatigue & Motion Sickness

Mark Metry Founder VU Dream

Mark Metry, Founder of VU Dream

Virtual reality is becoming more popular every day, and many companies are emerging to ensure a better user experience.
While virtual reality is growing rapidly, software developers still have lots to do to improve the overall user experience. One company that is poised for making the UX more effective is GameCrew Creative Lab.
GREW Creative Labs is a VR startup in South Korea that has announced its plans to launch two software solutions for virtual reality by the end of the year.
According to sources, Grew Creative Lab is in the final stages of launching two software solutions for VR. GREW AutoFocus and MOSKIT are designed to provide better focus and depth perception while ensuring better analysis of VR content’s motion sickness.
GREW’s software products are in beta. The startup is looking for VR companies to try them out and provide feedback, questions, resale, and corporate inquiries, etc. AutoFocus is currently available on the Unity Asset Store. MOSKIT is available upon request here.
“Although these technologies might not seem important at first, for possible adoption by the masses they could possibly be the assistance needed to facilitate the growth of VR.”
– Lionel Chok
GREW has already taken the deliberate steps to solidify the new technology in the industry. The South Korean company has published a paper that introduces MOSKIT.
GREW Creative Lab MOSKIT
Using the proposed platform, software developers will be able to reduce motion sickness without looking to hardware for updates.
The paper has investigated three known main contributors to motion sickness: system configuration, device orientation, and interaction among objects.
Findings strongly suggest that adopting the analysis of MOSKIT to the software’s production pipeline enables developers to identify and end any main source of motion sickness in their gaming content.
I had the opportunity to sit down with GameCrew Lab’s Lead Researched, Sangho Lee.
How did GREW Labs start?
The moment that I tried VR game for the first time, I got bad motion sickness that this is the first thing needed to be fixed for VR industry to grow further. Ever since I founded a company and my goal has been providing a solution for VR motion sickness and eye fatigue.
What inspired you to jump in the VR industry?
VR is the only platform that can take users to explore just about anything without physically going there. In addition, the fact that VR industry is about to emerge attracted me because I felt that there are more things to contribute in the beginning than later.
Do you think it’s a risk to jump in a growing industry like Virtual Reality?
Not necessarily. There are already a lot of applications and industries that can benefit greatly from VR platform than other platforms.
What distinguishes AutoFocus and MOSKIT from other tools in the industry?
There are lots of software and services that claim they can alleviate or fix motion sickness and eye fatigue. However, many times they do that without providing subjective evidence. What MOSKIT provides is based on objective evidence and we are proud to say we are one of the few or the only software solution capable of doing that. Apparently, MOSKIT does not fix motion sickness or eye fatigue but it shows where and what causes motion sickness to users based on objective evidence to the developers. If your VR contents want better focus and depth perception, then GREW Autofocus is there. GREW Autofocus provides an easy to use solution for developers to implement on their projects and with it, their users can view VR contents more naturally as they view in reality.
What future plans do you have for GREW and its products?
What we want to do is become VR’s best eye-fatigue & motion sickness solution company. There will be a clear difference between VR contents without and with GREW solution. Hopefully, we can help stagnant VR industry to get back on fast track again. 
GREW’s initiatives will continue to grow and enhance the entire virtual reality landscape as we know it today.
GREW’s software products are in beta. The startup is looking for VR companies to try them out and provide feedback, questions, resale, and corporate inquiries, etc.


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