December 13, 2017
IMAX VR Centre Opens in Times Square, New York City
“Regal strives to offer the ultimate in cutting-edge technology, and this VR Centre is unlike anything our guests have experienced. Our partnership with IMAX allows us to offer virtual reality options that are in high demand with today’s movie fans, and create bigger and better opportunities for our guests. The IMAX VR Centre is a huge technological leap, and a fantastic advance for the Regal experience.”– Ken Thewes, Chief Marketing Officer at Regal Entertainment Group.
“We look forward to expanding our longstanding partnership with Regal to usher in the next evolution of immersive entertainment – starting with the launch of IMAX VR at one of its most prominent multiplexes. As one of the most heavily trafficked tourist destinations in the world, Times Square is an ideal location to introduce IMAX VR to a wide range of audiences from all over the world.”– Mark Welton, President, IMAX Theatres.
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We’ve seen a tremendous amount of disruptive change coming from the Virtual Reality Industry. These few years are the first steps towards a prosperous future. It is surely certain that this kind of content will accelerate based on future trends.
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