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December 13, 2017

IMAX VR Centre Opens in Times Square, New York City

Mark Metry Founder VU Dream

Mark Metry, Founder of VU Dream

Please welcome NYC’s new virtual reality destination – IMAX VR Centre at Regal E-Walk Stadium 13 & RPX in Times Square, New York City.
IMAX Regal VR virtual reality NYC times square
Regal’s new Centre is the 6th IMAX VR place in the world. Arcades like this are paving the path for mainstream adoption. Get immersed in other worlds with multi-dimensional virtual reality experiences.
Starting today VR experiences will be available at E-Walk. The Centre features the latest technology and VR content that lets users see, feel, move and play in new worlds in an immersive and realistic way.
IMAX utilizes groundbreaking VR headset technology, 360-degree sound, and sophisticated room tracking.
IMAX launched its first IMAX VR Centre in Los Angeles in January. The company is also set to open up more centers in California, the UK, and Shanghai in the coming few months. IMAX is currently piloting the VR Centres to test several factors. Customer experience, pricing models and the types of content featured are being tested. IMAX also created the IMAX VR Fund at the end of last year. The Fund is helping finance the creation of 25 interactive VR content experiences.
Investors include IMAX, IMAX China, Acer, Creative Artists Agency (CAA), China Media Capital, The Raine Group, Studio City and WPP.
“Regal strives to offer the ultimate in cutting-edge technology, and this VR Centre is unlike anything our guests have experienced. Our partnership with IMAX allows us to offer virtual reality options that are in high demand with today’s movie fans, and create bigger and better opportunities for our guests. The IMAX VR Centre is a huge technological leap, and a fantastic advance for the Regal experience.”
– Ken Thewes, Chief Marketing Officer at Regal Entertainment Group.
The Centre is on the fourth floor of the Regal E-Walk Stadium 13 multiplex. IMAX’s new design allows multiple players to enjoy interactive and moveable VR experiences in a social environment.
The Centre will consist of two “pods,” which optimize user mobility and interaction in virtual environments and can adapt to specific content experiences.
GloStation – a new hyper-reality escape room VR experience that allows up to 4 players at a time to compete as a unit with free-roam mobility.
“We look forward to expanding our longstanding partnership with Regal to usher in the next evolution of immersive entertainment – starting with the launch of IMAX VR at one of its most prominent multiplexes. As one of the most heavily trafficked tourist destinations in the world, Times Square is an ideal location to introduce IMAX VR to a wide range of audiences from all over the world.”
– Mark Welton, President, IMAX Theatres.
Regal and IMAX’s VR Centre will feature an array of new, premium interactive content experiences that are each expected to range between 8 – 15 minutes.
Building this virtual reality play center will entice more people walking around in one of the busiest areas of the world to try out VR.


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