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September 19, 2017

LEGO is Transforming “Project X” Roller Coasters into VR Rides

Mark Metry Founder VU Dream
Mark Metry, Founder of VU Dream
Over the summer I went to Six Flags New England and rode the Superman Ride of Steel, a virtual reality coaster.
It blew my mind. My ability to envision the possibilities of virtual reality in another way expanded.
I would like to thank the amusement park industry for embracing virtual reality as a new immersive medium for content. I predict this trend will grow and VR roller coasters and arcades will be the primary driver for mainstream success.
The Great LEGO Race

Introducing LEGO’s new Virtual Reality Roller Coasters

Prepare to take a ride on the wildest LEGO® race ever imagined when cutting-edge virtual reality technology combines with roller-coaster thrills in an exhilarating new attraction.
  • Late 2017 at LEGOLAND in Malaysia Resort
  • 2018 at LEGOLAND in Florida Resort
  • 2018 at LEGOLAND in Germany
Developed with Merlin Magic Making, The Great LEGO Race will transform three existing “Project X” roller coasters.
Kids will jump in the driver’s seat that asks kids to be brave enough to face, race and beat the LEGO world.
Featuring a colorful lineup of racers drawn from the ranks of the popular LEGO minifigure mystery assortments. The Great LEGO Race pits riders in a rollicking race against wild, brick-built contraptions driven by Trendsetter, Pharaoh, Surfer Girl, Wizard and Pirate Captain, including a rocket-powered surfboard and a stylish scooter fueled by espresso.
The Great LEGO Race
Wearing VR headsets, guests will experience the action from every direction – up, down, forward, backward and all points in between – in a dazzling environment where everything is made of LEGO bricks.
The adventure begins as guests approach the ride’s bold new entry portal as the sounds of roaring engines fill the air. Nearby, the coaster’s queue will resemble a pre-race space where pit crews for each of the five LEGO racers are preparing for the competition, plus interactive, hands-on elements to entertain waiting riders.
“The Great LEGO Race was inspired by the way kids play with LEGO toys at home. It’s a unique LEGO adventure that lets kids enter an epic imaginary world made entirely from LEGO bricks, featuring a host of different themes and fun LEGO characters, all mixed up together.”
– Candy Holland, Senior Creative Director of Merlin Magic Making


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We’ve seen a tremendous amount of disruptive change coming from the Virtual Reality Industry. It is surely certain that this kind of content will accelerate based on trends in the future.

You most likely have some other VR ideas that can change the world! Share them with us on social media!

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