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December 14, 2017

New Virtual Reality (VR) Industry Guidelines and Standards Hope to Improve Content

Mark Metry Founder VU Dream

Mark Metry, Founder of VU Dream

Virtual reality can be confusing and even intimidate newcomers looking to join. Most frequently, I hear cross-compatibility issues and a wide spectrum of content quality is the hardest to grasp.
“Standards are really important when it comes to emerging technology. This includes virtual reality. I’m not really close to that particular industry, but from what I know it seems there is some fragmentation. Interoperability across platforms would be really helpful, especially from the consumer perspective.”
– Daniel Cawrey
Voluntary guidelines and standards are sure to improve the industry in some way. Organizations are on the move to achieve this future goal like the VRARA, IEEE and the Virtual Reality Industry Forum (VRIF).
 
IEEE also announced that a working group will establish definitions, categories of VR and AR devices, and standards for quality, user interfaces, and file formats.
Virtual Reality Industry Forum Logo (VRIF)
The VRIF today announced the availability of its first set of VR Industry Guidelines, which include topics for VR content production, distribution, security, and consumption.
 
At CES 2018, VRIF will present the new guidelines in its masterclass, outline its 2018 roadmap, and showcase VR demonstrations
 
Featured speakers at the CES event will include experts from Ericsson, Intel, Irdeto, Sky, TNO, Greenlight Insights, Fraunhofer, Qualcomm and more.
 
Launched at CES 2017 VRIF today, including more than 40 member organizations. Looking to “further the widespread availability of high-quality audiovisual VR experiences for the benefit of consumers. “
“As virtual and augmented reality continue to evolve, the VRIF Guidelines serve two main purposes: first, to support end-to-end interoperability across the virtual reality ecosystem, from production to consumption, and second, to ensure a high quality user experience. As the industry moves towards standardized VR solutions, we are also cooperating closely with other industry organizations including MPEG, 3GPP, DVB, VR Society and ITU to facilitate technology integration for VRIF member companies and other related partners.”
Rob Koenen, President of the Virtual Reality Industry Forum.
The initial release of the guidelines focuses on the delivery ecosystem of 360° video with three degrees of freedom (3DOF).
  • Documentation of cross-industry interoperability points, based on ISO MPEG’s Omnidirectional Media Format (OMAF)
  • Best industry practices for production of VR360 content, with an emphasis on human factors such as motion sickness
  • Security considerations for VR360 streaming, including user privacy and content protection.
Groups will address six degrees of freedom (6DOF), live virtual reality services and support for high dynamic range (HDR) in 2018. Event committee encourages other companies to bring topics and suggestions for consideration.
“VRIF is helping the video industry to create and support a thriving VR ecosystem. This technology represents an extremely promising and powerful opportunity, and it is imperative that we work together to create a powerful experience for users out of the gate. Beyond ensuring that the entire video ecosystem can collaborate to deliver compelling VR experiences, we must work together to effectively protect that content and enable monetization. At the VRIF, we are focused on all these various challenges and opportunities.”
Christian Egeler, Director of XR (Extended Reality) Product Development at Verizon.
The VRIF CES Masterclass is on January 8 from 2:00 – 4:00 pm at the Embassy Suites by Hilton at the Convention Center, Las Vegas.

Conclusion

Check back on this page frequently for updates and additions.

We’ve seen a tremendous amount of disruptive change coming from the Virtual Reality Industry. These few years are the first steps towards a prosperous future. It is surely certain that this kind of content will accelerate based on future trends.

You most likely have some other VR ideas that can change the world! Share them with us on social media!

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