May 17, 2017
Watch “Raising a Rukus” at IMAX VR Centres on May 19
“We’re excited to partner with VRC – which brings an immense amount of creative talent and expertise – to premiere ‘Raising a Rukus’ at our IMAX VR centres. This is exactly the type of original premium experience, which was designed specifically for location-based VR, we’re looking to provide our guests. This family-oriented fare is becoming increasingly important as we are seeing visitors of all ages come through our successful flagship centre in Los Angeles.”– IMAX Chief Business Development Officer Robert D. Lister.
“With the Rukus franchise we want the audience to not only be entertained and connect with these lovable and endearing characters, we want them to learn and take something away from their stories, which are built around universal themes like sharing, love and compassion. VRC’s vision is to bring together the best narrative storytelling with captivating art to immerse viewers in the story, and do it in a way that this new powerful medium makes possible for audiences around the world.”– Robert Stromberg, Chief Creative Officer and Co-Founder of VRC.
“The release of ‘Raising a Rukus’ with IMAX and its IMAX VR centres is a milestone for location-based entertainment and the entertainment industry. Our collaboration with IMAX will enable us to provide unique cinematic-level VR experiences to audiences around the world in an affordable way. By opening their doors to VR, theatre owners are opening up new revenue opportunities for the entire VR ecosystem.”– Guy Primus, CEO and Co-Founder of VRC.
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We’ve seen a tremendous amount of disruptive change coming from the Virtual Reality Industry. It is surely certain that this kind of content will accelerate based on trends in the future.
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