WordPress is an incredibly popular website platform. A large portion of sites on the web today are WordPress sites, and the number grows every day. Choosing this website builder is a great way to guarantee your site’s success. But what if you don’t know anything about WordPress, or about running a website at all?
In our technological age, having a website is imperative to the livelihood of your business and brand. Even if you are only running a blog, not selling goods or services, you need a website (and blog) that is well maintained and secure. If you are unsure of where to begin with your site, consider hiring WordPress management services to help you create and maintain it.
These companies specialize in the management of WordPress sites, so you will have everything taken care of to ensure its success. How, though, do you choose a company? There are many out there, so here are a few things you can look out for to find the right one for you.
1. Emphasis on Security
Many new sites are susceptible to hacking within only a day or two of creation. If you have a management company in mind, be sure to check with them that they have strong, proven security methods.
Whoever you hire to help you with your site should be a company experienced in web security, in order to enact preventative measures as well as, in the case of any hacking despite this, measures in place to combat and lock out the hackers. Always be sure to have your security bases covered. Web security for your brand is just as important as office security in a physical location.
2. Good SEO Strategies
SEO, or search engine optimization, is potentially the most important component of the success of a website. You need a company that understands proper “white hat” SEO techniques and strategies to get your website ranked without subverting any of the rules of search engines. Better SEO strategies means better rankings for your site, and better rankings means more clicks and visitors.
The right management company will utilize proper SEO techniques, like keyword optimization and content diversification, to put your website in the top ranks of all the major search engines. Look for companies with strong SEO strategies.
3. Focus on Speed
Much like the SEO focus above, you want a company who understand the importance of a quick, but smooth running, site. Speed is another way to increase your website’s search engine rankings, particularly with the big search giants like Google.
A management company that understands the importance of a quick, smooth running site is a company that will always work in your brand’s favor.
4. Peace of Mind
You want a company that will always be watching over your site, that understands and implements proper security measures, and monitors the website closely for any errors or irregular behaviors and deals with them promptly. Furthermore, you want a company with a good reputation. Some offer 24/7 customer assistance, which is always a bonus.
Look into reviews from past clients and check out their websites, if you can. If you see things you like in those reviews and websites, chances are that company will implement similar strategies to make your website as successful – or, if the company has bad reviews, unsuccessful – as that of their previous projects. Peace of mind can only come from knowing who and what you are hiring.
You may not understand how to secure or even build a site for your brand, but you have an idea about what you want, and an end goal. You want a WordPress management service that understands those goals, and uses the proper techniques to achieve them. These are just a few things to look for when you are ready to take the first steps towards your new website.